Launch something new
Define the customer and model. Test before committing.
THE SHORT ANSWER
What is concurrent product-process design?
Concurrent design develops the offer and its delivery together. Market, product, process, cost and IT align early, when changes cost less.
DivineLab Worx, Sharktech's consultancy division, turns strategy into action.
For retail, manufacturing, construction and critical infrastructure. We turn strategy into a sellable product and a workable delivery process.
A product you can sell. A process you can deliver.
DIVINELAB WORX
Who you work with
01
DIVISION
DivineLab Worx is Sharktech Global's consultancy division
02
LED BY
Strategist Dainu Devis, CEO of Sharktech Global
03
EDUCATION
Masters in Engineering Science (UNSW) in concurrent product and process design
04
EXPERIENCE
Former Critical Infrastructure Manager at Telstra, 2,200+ NSW sites
05
NETWORK
Expert consultant on the Guidepoint network
06
WEBSITE
CONCURRENT PRODUCT AND PROCESS DESIGN
Why design the product and process together?
Designing delivery after the product can drive up costs. We design both together.
SIX WORKSTREAMS · IN PARALLEL
01
Market
Who buys, and why now
02
Product
The offer and its specs
03
Process
How it gets delivered
04
Economics
Target cost and margin
05
Evidence
Proof before each spend
06
IT
Systems that keep pace
Faster launches
Fewer surprises
Margins that hold
TWO PATHS TO REVENUE
Build the new, or grow the existing?
Two paths. One goal: customers, market access and evidence.
Grow what already works
Find new revenue in existing customers and assets.
FINISH LINE
A customerA route to marketProof
Every move answers four questions
See the full Concurrent Method at DivineLab Worx →
01
Target customer
Who buys. What hurts. Why now.
02
Acquisition channel
How to reach them, and at what cost.
03
Conversion mechanism
What turns interest into a sale.
04
Measurable outcome
Evidence to guide the next investment.
BUSINESS CONSULTANCY
Eight capabilities. One commercial system. See them all at DivineLab Worx.
01 · CONCURRENT PRODUCT AND PROCESS DESIGN
Design product and delivery together
Our core method
A great product fails if you cannot deliver it. So we design both at once. Cost, quality and delivery are set from day one. Read more at DivineLab Worx.
What is included
- Offer and product specifications
- Delivery process design
- Unit economics and target cost
- Launch readiness checks
You receive:
a product ready to sell, and ready to deliver.
Who it is for
Businesses commercialising an idea.
02 · MARKET-ENTRY STRATEGY
Choose the right market
Includes regulatory and compliance
Test demand, pricing and compliance before committing.
What is included
- Market-entry case and spend limits
- Buyer, competitor and pricing research
- Regulatory requirements mapped
- Clear board-level go or no-go decision
You receive:
a market entry case, backed by evidence.
Who it is for
Businesses entering Australia or a new market.
03 · GO-TO-MARKET AND DEMAND GENERATION
Turn positioning into sales
Launch to first revenue
Define your buyers, timing and channels, then build a measurable launch plan.
What is included
- Target customer and positioning
- Launch plan and messaging
- Demand channels and budgets
- Conversion measures set up front
You receive:
a go-to-market plan you can track weekly.
Who it is for
Businesses launching products or services.
04 · DISTRIBUTION AND CHANNEL STRATEGY
Build effective sales channels
Partners and distributors
Align margins, incentives and support so partners can succeed.
What is included
- Channel options compared
- Partner selection criteria
- Margin and incentive models
- Partner performance measures
You receive:
a channel plan with the numbers.
Who it is for
Businesses selling through partners.
05 · CAPITAL-EFFICIENT GROWTH
Grow with what you have
Latent Growth Audit · fixed fee
Find revenue in your customers, assets and channels. Before you spend big. About the audit.
What is included
- A map of customers, assets and channels
- A register of unused capacity
- A ranked shortlist of growth moves
- The first test, with an owner
You receive:
ranked growth moves and a first test.
Who it is for
Owners seeking growth before new investment.
06 · STRATEGY, TRANSFORMATION AND FEASIBILITY
Make big decisions with evidence
Board-ready
We build evidence-based business cases and clear decision points.
What is included
- Feasibility and investment cases
- Transformation roadmaps
- Risk and capital planning
- Board briefings
You receive:
a recommendation your board can act on.
Who it is for
Leaders planning major investment or change.
07 · AI ADVISORY AND GOVERNANCE
AI value with the right controls
Strategy level
Find the AI worth doing. Govern it well. Delivery runs through Sharktech AI Consulting.
What is included
- AI value assessment
- Governance and risk model
- Investment priorities
- Board briefing on AI
You receive:
a prioritised AI plan with controls.
Who it is for
Boards setting AI strategy.
08 · IT STRATEGY AND INFRASTRUCTURE
Technology that supports your plan
Runs across every workstream
Align systems, security and build-or-buy decisions with strategy, including ISO 27001 and Essential Eight readiness.
What is included
- Architecture tied to commercial goals
- Build versus buy, with evidence
- Security and compliance readiness
- Scaling and cost planning
You receive:
an IT roadmap tied to your timeline.
Who it is for
Growing businesses outgrowing their systems.
INDUSTRIES WE WORK IN
Which industries does Sharktech's business consultancy support?
Retail, manufacturing, construction and critical infrastructure. We also advise on AI, cybersecurity and IT. For every industry, we help you launch or grow.
RTL / 01
Retail
LAUNCH
Choose the right range, claims and channel costs.
GROW
Increase repeat sales, cross-selling and margins.
MFG / 02
Manufacturing
LAUNCH
Bring equipment, materials or technology to market.
GROW
Turn spare capacity into new offers.
BLD / 03
Construction
LAUNCH
Align approvals, suppliers and a pilot project.
GROW
Take proven solutions to new buyers and locations.
INF / 04
Critical infrastructure
LAUNCH
Build the investment case for sites, utilities and planning.
GROW
Use existing sites and approvals to grow.
AI / 05
AI adoption
LAUNCH
Assess readiness, use cases and governance.
GROW
Scale proven pilots with safeguards.
CYB / 06
Cybersecurity consulting
LAUNCH
Assess your exposure and define the scope.
GROW
Keep security up to date as you grow.
IT / 07
IT support consulting
LAUNCH
Set your IT operating model before committing.
GROW
Connect systems and reduce manual work.
CHALLENGES WE SOLVE
What business challenges do we solve?
Common challenges we help solve.
What we do.
What changes.
01
THE CHALLENGE
Product ready, delivery not
It sells. Then delivery breaks.
HOW WE SOLVE IT
Product and process redesigned together.
THE BUSINESS OUTCOME
Delivery that holds up at scale.
02
THE CHALLENGE
Entering a market on a hunch
Big opportunity. No evidence.
HOW WE SOLVE IT
A contained test before you commit.
THE BUSINESS OUTCOME
A clear go, change or stop.
03
THE CHALLENGE
A launch that stalled
Sales are slow. Nobody knows why.
HOW WE SOLVE IT
Customer, message and channel rebuilt.
THE BUSINESS OUTCOME
Weekly numbers you can act on.
04
THE CHALLENGE
Growth stalled, capacity idle
Sales flat. Assets underused.
HOW WE SOLVE IT
A Latent Growth Audit.
THE BUSINESS OUTCOME
Growth without big new spend.
05
THE CHALLENGE
A big decision, mixed advice
Too many opinions. No evidence.
HOW WE SOLVE IT
A feasibility case with gates.
THE BUSINESS OUTCOME
A board-ready decision.
COMPARE YOUR OPTIONS
How is Sharktech different from large consultancies?
Compare three approaches to strategy support.
RECOMMENDED
Sharktech and DivineLab Worx
Starting point
Fixed-price review
Method
Concurrent product-process design
Who does the work
The strategist you meet
After the strategy
Sharktech builds it
Best for
Growing businesses facing a major decision
ENTERPRISE
Large consulting firm
Starting point
Extended discovery
Method
Varies
Who does the work
May involve junior teams
After the strategy
A separate firm
Best for
Large enterprises
INDEPENDENT
Freelance adviser
Starting point
Hourly advice
Method
Varies
Who does the work
One person
After the strategy
Rarely continues
Best for
Narrow questions
HOW CLIENTS ENGAGE US
Strategy that fits
your next decision
Start small. Scale with evidence.
01
Strategic Diagnostic
01
Strategic Diagnostic
Test one decision. Get a board-ready answer.
Where most clients start.
02
Strategy and Launch
02
MOST COMMON
Strategy and Launch
Align product, process, channels and launch.
Built with Sharktech's team.
03
Executive Advisory
03
Executive Advisory
Ongoing advice for owners and boards.
Monthly strategic support.
HOW PRICING WORKS
Every engagement starts with a fixed-price diagnostic. The first call is free. Later stages are priced at each decision gate.
Our Process
How does the DivineLab Concurrent Method work?
01
Frame
Define the decision and spending limits.
02
Criteria
Agree on the evidence required.
03
Design
Align market, product, process, cost and IT.
04
Verify
Test the model with a small launch.
05
Scale
Scale when the evidence supports it.
WHAT WE DO NOT DO
What does the consultancy not do?
We do not hand over a deck and leave
Every engagement ends with a clear decision and owner.
We do not spend on hope
No evidence, no next commitment.
We do not give legal or financial advice
We plan for compliance. Your advisers provide sign-off.
We do not take every brief
If it is not a fit, we will say so early.
Business consultancy FAQs
What is concurrent product and process design?
It designs the product and delivery process together, setting cost, quality and timing early so issues surface sooner.
What does a business strategy consultant do?
They use evidence to guide decisions on market entry, launches, channels and growth, then develop a clear plan.
How much does business consulting cost in Australia?
Costs depend on scope. Each engagement starts with a fixed-price diagnostic, and the first call is free.
How does an engagement start?
We assess the decision, test assumptions and provide a board-ready recommendation.
What is the DivineLab Concurrent Method?
Market, product, process, economics, evidence and IT develop together. Evidence guides each major commitment.
Can you help us grow without new investment?
Yes. Our Latent Growth Audit identifies unused capacity and ranks practical growth opportunities.
Who leads the consultancy?
Strategist Dainu Devis, Sharktech Global CEO, holds a UNSW master's in concurrent product and process design.
Which industries do you work in?
Retail, manufacturing, construction and critical infrastructure. We also advise on AI, cybersecurity and IT support.
How is DivineLab Worx related to Sharktech?
DivineLab Worx is Sharktech's consultancy division. It leads strategy, while Sharktech builds the technology.
Connect With Us
Make your next big decision.
Book a free 30-minute call to discuss your challenge.